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What is a Single Source of Truth?

One reference point for all your business data

What is a Single Source of Truth
When data exists in silos, members of your company often see different versions at different times.
When data exists in silos, members of your company often see different versions at different times. This makes accurate, data-driven decisions nearly impossible.
For accuracy, reliability, and visibility, you need data in one easy-to-access location for everyone across the organization.
For accuracy, reliability, and visibility, you need data in one easy-to-access location for everyone across the organization.
When data exists in silos, members of your company often see different versions at different times. For accuracy, reliability, and visibility, you need data in one easy-to-access location for everyone across the organization.

Your managed data warehouse.
The single source of truth.

Access to data from any source—or multiple sources at any time—for anyone on the team

The analytics team doesn’t need to chase down data for other departments, freeing them for higher-value work

Trustworthy reports. When data for the same metric comes from different sources, which one is correct?

Increased productivity. No more chasing down or working with unfresh data

One warehouse for all your business data means you can instantly ask any question

Build user confidence in
your data solution.

SSOT & Trustworthy Reports
SSOT & Accessing Data

Helpful Resources

What Is a Single Source of Truth (SSOT) and Why Do You Need One?
The first iteration of your shiny new data warehouse is up and running, and folks are loving it. For example,...

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